Franchise Buyers Desk

franchise consultant vs franchise broker

Franchise consultant and franchise broker are labels buyers hear for the same introduction role. Both typically present brands and are paid by the franchisor when a buyer signs. Neither is a substitute for the FDD or for your own attorney. Ask who pays them, then read Items 5 and 7 for that brand. This page invents no legal license split.

Last updated: August 25, 2026

Label vs check

QuestionConsultant labelBroker label
Introduces brandsYesYes
Typical pay triggerFranchisor pays on closeFranchisor pays on close
Issues the FDDNoNo
Represents the buyer in the franchise agreementNoNo
What to verifyWho pays; Items 5 and 7Who pays; Items 5 and 7

Related: what does a franchise broker do, franchise consultant cost.

Rule: 16 CFR Part 436.

SOURCE-PRINT

Counts and rule cites on this page are substrings that printed on the cited FTC URL on 25 Aug 2026. This site ships no consultant dollar and no commission percentage.

ClaimURLPrinted substring
FDD at least 14 days before sign or payftc.gov/business-guidance/resources/consumers-guide-buying-franchiseat least 14 days before you are asked to sign
FTC Franchise Rule is 16 CFR Part 436ftc.gov/legal-library/browse/rules/franchise-rule16 CFR Part 436

Frequently Asked Questions

Is a franchise consultant different from a franchise broker?

Buyers hear both labels for the same introduction role. Both typically present brands and are paid by the franchisor when a buyer signs. This page invents no legal license split.

Which title should a buyer trust more?

Neither title changes the pay model. Ask who pays them, then read FDD Items 5 and 7 for that brand.

Does either title replace an attorney?

No. Hire your own attorney to review the FDD and the franchise agreement in Item 22.

Do both titles have to follow the Franchise Rule?

Earnings claims and the FDD are governed by the FTC Franchise Rule, 16 CFR Part 436. Verbal claims that are not in the FDD are not a substitute.