Morning brief · Buyer education · 22 Aug 2026

The Buyer's Desk

How consultants are paid, and what an FDD is for. We do not place franchises.

Franchise FDD checklist: what a buyer actually reads

By the editorial desk. Date published 22 Aug 2026. Date modified 22 Aug 2026.

Independent editorial site. Educational only. We do not sell franchises and are not a franchise broker. This is not an offer. Read the FDD and hire your own lawyer and CPA.

Answer first

An FDD is the franchisor's disclosure document under the FTC Franchise Rule. Buyers actually read litigation (Item 3), financial performance representations if any (Item 19), and outlet counts and closures (Item 20), then the contracts. This is not an offer and not a substitute for counsel.

Reading order — editorial, 22 Aug 2026. Not legal advice.
ItemWhy buyers open it
3 · LitigationWho is suing or being sued
19 · Financial performanceWhether any earnings claim exists, and its limits
20 · OutletsOpenings, transfers, closures
Contracts / exhibitsWhat you would actually sign

Use the FTC consumer materials. Then hire counsel. See pay models.

Questions asked in this shape

What is an FDD?

The Franchise Disclosure Document required by the FTC Franchise Rule before a franchise is sold, with state overlays in registration states.

Is Item 19 a promise I will earn that?

No. If Item 19 exists it is a financial performance representation with defined limits. Many FDDs omit one. Your CPA should read it.

Do you sell franchises?

No.

Sources

  1. FTC Franchise Rule consumer guidance (accessed 22 Aug 2026)
  2. NASAA (state franchise registration context) (accessed 22 Aug 2026)