How to choose a franchise consultant (2026)
Independent editorial site. Educational only. We do not sell franchises and are not a franchise broker. This is not an offer. Read the FDD and hire your own lawyer and CPA.
Answer first
Choose a consultant who discloses compensation in writing, will tell you not to buy, introduces a franchise-experienced lawyer you hire, and does not rush Item 19. If those answers are fuzzy, you are in a placement channel. We are not a consultant and not a broker.
| Person | What they are for | Who usually pays |
|---|---|---|
| Consultant / broker | Brand introductions | Often the franchisor after you buy |
| Franchise attorney | FDD and agreement | You |
| CPA | Item 19, unit economics, tax | You |
| Existing franchisee | Lived operations | Nobody, if you do the Item 20 calls |
What questions must get a written answer?
Who pays you, on what event, for which brands, and what happens if you advise me not to buy? Then read the pay-model brief and the FDD checklist.
Questions asked in this shape
How should I choose a franchise consultant?
Start with pay disclosure, willingness to recommend walking away, and a path to independent legal and tax review of the FDD.
Is a franchise consultant the same as a broker?
In practice many consultants are franchisor-paid matchmakers. Ask who pays. Titles are marketing.
Should I hire a consultant before a lawyer?
A consultant is optional. An FDD review by counsel you pay is not optional if you are actually buying.
Do you recommend a brand?
No. We do not sell franchises.
Are you FranNet?
No.
Sources
- FTC franchises and business opportunities (accessed 22 Aug 2026)
- International Franchise Association (trade association) (accessed 22 Aug 2026)